This information was revealed at the launch of the redesigned Econet brand.
Responding to questions on the disappearance of airtime and broadband use Econet CEO Douglas Mboweni mentioned that the operator was investigating the option of introducing ad blocking as a way of helping subscribers manage data consumption.
Adverts and pop-ups on various web platforms have been identified as contributors to data usage that subscribers are not always aware of.
There has been an increasing focus on the individual use of ad blocking software as internet users try to avoid the annoyance that comes with adverts which are used by websites and applications as the primary source of revenue.
TechZim