WhatsApp marks end of subcription era with lifetime service notification

20 January 2016

WhatsApp recently announced that it would be dropping its subscription model, making the instant messaging platform completely free for all of its subscribers.

One of the changes that have accompanied this new development is the removal of a subscription due date. Users of WhatsApp are familiar with prompt for a renewal that comes with an expiration of the service when payment is due. Now that subscription has been terminated, this will no longer be an issue.

WhatsApp

WhatsApp users have been receiving notifications advising them that they have been granted an extension to the service and the new expiration date is “Lifetime”.

WhatsApp subcription

This same offer is also displayed under the service expiration section which can be found under the payment info tab.

WhatsApp info

It’s all just a reminder that while WhatsApp starts to explore other avenues for generating revenue, subscribers can enjoy it for free, forever. In Zimbabwe user hadn’t been paying for WhatsApp, but this termination of subscriptions now means having to not worry about renewing the service.

- Technology Zimbabwe