Following Kwesé’s announcement of its move towards digital services, the broadcaster has said it will grant loyal Kwesé TV subscribers complimentary access to Kwesé iflix for 12 months. This means Kwesé TV subscribers with an active subscription as at October 31, 2018, can indulge in one year’s worth of uninterrupted access to a vast library of the best international, regional and local content programmes. With this bold move, Kwesé wishes to entice its loyal customers towards it's game-changing, digital entertainment platform.
“We have seen a noticeable shift in consumer viewing habits in recent years namely; increased video consumption on mobile phones, and growing popularity of OTT services across our markets. It is with these changes in mind, that Econet Media has taken the strategic decision to refocus efforts towards a digital product offering. We believe that the future of TV in Africa is the internet, and the home of the internet in Africa is mobile,” explained president and Group Chief Executive for Econet Media, Mr. Joe Hundah.
“In making these changes, however, we do not want to leave our loyal DTH customer base behind. We hope they will continue to support Kwese into the future, as we remain committed to providing the best sports and entertainment content.” To read more of this, click here