Online shopping trends in 2017

19 June 2017

*A perspective by Mark McCallum*

Rapidly evolving technologies, changing demographics, and consumer preferences have created a change in the consumer product industry.

With a growing shift in retail industry trends, driven by technology and access to the Internet, consumers are now accessing most stores and brands through online platforms.

The growth in online shopping trends, along with global delivery systems, and the easier movement of funds through international banking systems, means retailers who were locally focused now have the opportunity to serve and communicate with a global audience.

The increased globalisation of both the shopper as well as the retailer, largely impacts overall business and marketing strategies of the retailer, given that they now have a wider local and global audience available to target their products and brand toward.

Read More HERE.

Source - IT News Africa