WATCH OUT, LG. Sony is entering the OLED television arena with a fetching TV.
We’ve long known Sony could build a sweet OLED. It rolled into CES a few years ago with a stunning 56-inch 4K OLED set, but it never went anywhere. And because Panasonic doesn’t sell its OLED here in the US, LG has had the market to itself.
That ends this year. Sony’s Bravia OLED A1E is gorgeous, it’s slim, and it sports a cool stand so you can prop it up like a giant picture frame. This 4K HDR panel supports Dolby Vision content, runs Android TV, and provides built-in Chromecasting. And you can control it by shouting at your Google Home.
The nearly edge-to-edge picture doesn’t leave room for speakers, so Sony used a little innovative tech it calls Acoustic Surface to emanate sound from behind the screen.
No word on the price, let alone deep specs or an explanation of how Acoustic Surface works, but the safest bet in Vegas is that this thing will be crazy expensive. Still, a little competition in the OLED arena will only help you.
Even without an OLED rival, some of LG’s 4K HDR sets dipped below $2,000 late last year. That’s a wonderful price for technology said to offer the best picture available. With another horse in the race—and competition from the latest highest-end LCD panels—OLEDs are sure to be affordable soon.
- Wired