The mobile operator introduced the refreshed brand which is meant to mark a new era for the company as it sets out to offer subscribers “more than just a service but a lifestyle enhancement.”
Econet’s redesigned logo brings with it a new campaign of hope titled, “Look Up Zimbabwe, the Future is bright” which had already been teased through an advertising campaign. The operator’s payoff line “Inspired To Change Your World” won’t change.
At the event, Douglas Mboweni, the CEO of Econet Wireless Zimbabwe, spoke of the operator’s inspiration from above and how, with the new brand, Econet was promising to have a more customer-centric culture with a focus on issues like improved network quality and billing issues.
The launch also introduced the new features on the 7X Promotion which have been adjusted to give more value.
TechZim